Coaching for men in their 40s
A way out that actually holds
You're tired, the weight keeps coming back, and every Monday feels like starting again. It was never willpower — the plans were never built for your body or your life.
I've been the fat kid. I got to photoshoot shape, lost it again, and worked out what actually makes a reset hold.
Why it keeps failing
It was never your willpower
Built for someone else
Generic plans ignore your body, your schedule and everything else you're carrying. In your 40s that's the whole game.
All-or-nothing
One missed week and the whole thing collapses. A reset that holds is built to survive real life, not a perfect one.
No room to fail
Nobody ever taught you how to get back on after a slip. That single skill is the difference between six weeks and for good.
How it works
Nothing gets written
until I understand you
We talk
Twenty minutes, no pitch. What you've tried, what got in the way, what you actually want. If I'm not the right person for it, I'll tell you.
We set the floor
A plan built around the week you actually have — training, food, sleep — starting deliberately smaller than you expect, so early progress is visible and real.
We adjust, and we measure
Weight trend, measurements, lifts, energy. We steer by data, not by how you felt on a Tuesday. And when life derails it — because it will — we have a restart, not a write-off.
Coaching
The Reset
Founding rate — first five clients. I'm early, I want to get this right, and I want people who'll tell me the truth. In return you get a price that won't be around once there's a waiting list.
Your first 12 weeks
£397 / 12 weeks
Or three monthly payments of £139.
- A proper onboarding conversation before anything is written
- Training built around your week, your body and any injuries, and adjusted as things change
- Nutrition built on what you actually eat, not a meal plan you'll abandon
- Weekly check-in call
- WhatsApp for questions, wobbles and form checks
- Video technique feedback
- The mental side worked on directly: food noise, all-or-nothing thinking, the reset after a bad day
- Support for getting the most out of a GLP-1, if you're on one
- A full review at week 12
After week 12
£199 / month
If you want to keep going. Founding rate, held for your first twelve months.
- Everything carries on: calls, WhatsApp, plan updates
- Maintenance planned properly, the part where it usually comes back
- No minimum term. Stop whenever you like
Full refund within 14 days, no questions asked. Feeling locked in is the worst part of most coaching, so you won't be.
About
I'm not the coach
who's always been lean
I was the kid picked last in PE. The one turned away from a rollercoaster because the harness wouldn't close. At my heaviest I was 134kg.
I lost 33kg, got into photoshoot condition, and then put every kilo back on — through grief, a house move, and letting the things that got me there quietly slip. Most transformation stories stop before that part. Mine didn't.
I'm 28kg down again now. Not finished, and I'm not going to pretend otherwise — but this time I know exactly what went wrong last time.
So I know the bit nobody coaches: not how to start, but how to come back. That's the whole job.
Qualifications: Level 3 Personal Trainer, CIMSPA-accredited. Level 4 Transformation Coach, accredited by the IAPC&M. I coach training, nutrition, habits and the mental side of all three — I'm not a doctor, and anything medical goes to one.
The actual journey
Down, back up, and down again
Most coaches show you two photos. Here are four, because the two in the middle are the ones that matter — and they're the reason I know what I'm talking about.
I lost 33kg. Then I put every kilo of it back on. That second photo is where most transformation stories stop — and the third one is why I do this. I know what it takes to lose it. More usefully, I know exactly how it comes back, and what it takes to come back from that.
Start here
Tell me where you're at
No pitch and no pressure. Fill this in and I'll come back to you personally, usually within a day.
If it looks like I can help, we'll have a twenty-minute conversation. If I don't think I'm the right person, I'll say so and point you somewhere better.